October 1967: Overview

The October 1967 issue of Stitchcraft brings “special news for knitters”: a new wool, Patons Princess. A lightweight yarn made up of 85% lambswool and 15% angora, it was presumably soft and fluffy, and promised to be “smooth and easy to knit”. The classic raglan pullover and lacy “shell” on the cover both use it, in bright pink “Camellia” colour.

Sleeveless shell notwithstanding, the issue looks towards cooler autumn days and the pre-Christmas holiday craft rush. “Winter Plans include the Polo Classic” is the caption for a bouclet pullover with double-strips of cables on the front. Other women’s fashions bridge the changing season with layered separates: a sleeveless dress in DK weight with “shadow check” patterned yoke and matching blazer, or a three-piece set of plain, sleeveless polo shell with pleated skirt and stranded cardigan in Shetland-mix “Fiona” wool. Polo neck(aka turtleneck) collars are in fashion, in shades of green, pink and red or in classic white and winter white.. For the coldest days, there’s a thick, warm coat-dress in brilliant marled green.

The two designs for men have a similar aesthetic to the women’s, but without the polo necks: a winter-white pullover with a simple cable pattern over reversed stocking stitch and a berry-red “stroller jacket” in a horizontal welt patttern with a nice use of cables on the saddle sleeves and button band. Note the knitted tie!

For the youngest in the family, there’s a babies’ cardigan and matching trunks (for boys — girls have to get used to a cold behind early in the age of bare-legged miniskirts and tunics). “For boys”, as well, there’s a “playtime set” of warm leggings, zipped cardigan and bobbled hat in a stranded colour pattern. Rebellious mothers could knit it for a girl, I suppose.

In the housewares department, there are multi-use heraldic designs of a unicorn, dragon, and fish to be worked in cross-stitch and Holbein stitch on a cushion cover, place mat, tray cloth or, interestingly, a matchbox cover. You embroider the cloth (two pieces), mount them on two pieces of cardboard and then glue them to the top and base of an existing matchbox of the larger sort that holds kitchen or fireplace matches. I actually really like the idea. There’s also a Jacobean crewel design that looks stunning on a black cushion or dainty and fancy on a white tablecloth.

Other home and personal accessories fall under the categories of “Knitted Gifts” or the ever-present “Bazaar Items”, starting with a pretty bed-jacket worn by the Stitchcraft model who models all the bed-jackets. And if you look at any of her photos, you will know why! No other model perfects the come-hither look like she does. The resulting offspring will appreciate a cute stuffed monkey or giraffe toy. I like how the giraffe’s pattern is embroidered on, even if it doesn’t look quite accurate to a real giraffe. Finally, you can make a simple and cheerful sewn and embroidered laundry peg bag, dusting cloth bag with pockets for “clean” (happy!) and “dirty” (sad!) or a set of felt-appliqué pot holders.

The ads are the usual ones for a sewing machine, Patons knitting books or “liver pills” to cure constipation, and the Readers Pages offer two reprints of popular items: little cross-stitch pictures of “Autumn” and “Winter” scenes for the nursery, or a cabled and bobbled ski hat that looks too small for any adult person’s head and would surely fly off if actually worn while skiing. In Part 2 of the children’s comic “The Woodland Wool Shop”, employee Samuel meets “Miss Clarissa Creepy-Crawley” (I’m sure there’s a Downton Abbey joke in there somewhere), a caterpillar with “pins and needles” — but not the kind Samuel has to buy! No fear, there’s a happy ending for all involved.

My project will be the little baby cardigan, for my colleague who is expecting a baby in November. I also ordered wool for the fabulous “Fashion Switch” knitted dress from the cover of the September 1967 issue, which will take a while to make, but maybe I can get a post about it up in October. Till then!

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