June 1964: Overview

Welcome to the official start of the Stitchcraft holiday season! The June 1964 issue gives us a mix of elegant 4-ply designs, casual bulky knits to wear as outerwear, beach clothes for the kiddies and easy homeware projects that can be packed up and worked from a deck chair.

Our cover models are just returning from the weekend market, where they have secured a basket of nectarines. They’re wearing an “easy-line sport pair” of “cruise mates” in complementary colours and the same basic block-and-rib pattern. The ribs are made with p1, k1tbl to give them a more textured look, and the men’s version has an eagle motif, because it is “manly for him.” I wonder if both versions were originally designed with a motif until the designer realised that it would fall in an awkward place on the women’s version?

Nautical navy blue and white with red accents never goes out of style for summer casuals, and we see it in this bulky, yet “featherweight” (18-20 ounces of Patons Ariel, so make of that what you will) white cardigan. I can believe Stitchcraft when they say that the wool is lightweight, considering its bulk, since the twisted-rib pattern eats up a lot of wool.

Ona different note, we see simple, yet elegant knitwear separates in 4-ply that are suitable for the office of a more dressy casual situation. The basic skirt and plain or diagonal-striped top are knit in muted pastel shades and meant to be interchangeable — “Basic skirt with a change of top” is the headline for this well-coordinated set. There’s also a waistcoat for her that would match the skirt when worn with a blouse, and a fine-knit raglan pullover for him. The waiscoat and pullover are both in this season’s trendy yellow tones of “Spun Gold” and “French Mustard”.

Children can enjoy splashing around at the beach in their trunks and sundress (the girl’s trunks are sewn into the sundress to prevent wardrobe malfunctions, definitely necessary with a micro-mini tunic skirt.) Here again, traditional red and white or navy blue and white are the chosen Somewhat older children have a choice of short-sleeved jumper and/or cardigan with a Ladybird motif (more about that in the next issue…!), continuing the red and white theme. On a completely different colour note, you can make a beach cover-up coat in crinkly “Rimple” wool lined with towelling — a brilliant idea for drying off and staying warm after a swim in cold northern waters. It’s quite easy to make, consisting of literally three rectangles for fronts and back, with garter-stitch borders and then lined with the towelling.

While sitting and sunning at the beach, you can work on an easy homeware project, such as a cross-stitch cushion, a knitted tea or egg cosy, or a tatted lace edging for handkerchiefs or pillowcases. Even the workbag in Turkish darning would be easy enough to work on while on holiday, though the Victorian-esque horse-and-buggy cross stitch picture, the needle etching, and the crocheted rug are presumably easier to work on at home.

That’s it! Summer issues are usually less exciting than autumn and winter, as many people (understandably) don’t like to hold wool in their hands in hot weather. As with many of the mid-1960s issues, there’s nothing in here that particularly speaks to me, so my June project will be another “excursion”, this time all the way back to the 1920s. The project is almost finished (unlike my April and May blog projects…) so I’ll be able to put out a finished project post in time for once, even if it’s neither from Stitchcraft nor from the 1960s. Think of it as a holiday from the usual blog theme.

P.S. The back cover is a full-page ad for “Lightning” brand zips and and is illustrated with a very professional-looking pattern for a suit! I am tempted to size it up and sew it. Here it is for any readers who would like to try their hand at it.

4 thoughts on “June 1964: Overview

  1. Hi Jules, I 1st saw you on Show and Tell knitting on youtube and I loved it. Im drawn to the same 1960s style aesthetic as you are. I watched someone page through their 1965 Vogue Knitting Spring/Summer edition ( example https://www.ravelry.com/patterns/library/21-raspberry-wool-dress ) and from there on I have been searching for more content on 1960s knitting. That’s what lead me to discover you 😊.
    Many of the outfits remind me of photos of my grandmother from that decade. She always looked so stylish. She also had one of those crazy poodle hats that you made!
    Anyway, I just wanted to say thank you and that I enjoy your blog every much.
    Regards, Colette

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  2. Thank you for your kind words! I got interested in 1960s fashion because of my grandmother — she wore some amazing clothes back in the day too.
    if you’re on Ravelry and don’t already know the “All Things Vintage” group, I can really recommend it as well. Of course it’s not just 1960s, but there are lots of resources for finding vintage patterns from all eras, and lots of photos of people showing and writing about their projects and pattern collections.

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