January 1960: Overview

January 1960 wishes us a Happy New Year with designs for “fashion” and “casual” knitting, a machine-knitted jumper, children’s and baby clothing to knit, a matching rug and cushion, and “something completely different in embroidery” — cushions and wall hangings with Victorian-era train, carriage and bicycle motifs.  I find it strangely appropriate that Stitchcraft started a new and, one would expect, exciting decade with a look to an even more conservative past — the magazine was not exactly innovative, and its readership enjoyed patterns that give a nod to current styles without being all too forward-thinking.

The jumpers (or sweaters: Stitchcraft appears to use the two words interchangeably) continue the trend for somewhat thicker yarn — as Patience Horne writes in the introduction to this issue, “we all seem to get busier and busier these days” and the 9-stitches-to-an-inch creations of the 40s and 50s were slowly getting rarer. Five of the eight adult garments in this issue use double knitting yarn.

On the embroidery front, there is a lovely design for a glass-topped coffee table, an adaptable Jacobean design in colour on the back cover, and a simple “leaf” cushion.

The Victorian cushions are “gay”, as are the children’s gloves. One of Stitchcraft‘s endearing qualities is its use of the word “gay” to mean charming, colourful, sprightly et. al. long after the word’s more modern meaning eclipsed its original one. It’s not yet quite so funny in 1960, but the word still appears in post-Stonewall issues up into the early 1970s. Yet another sign that Stitchcraft did not move with the times! I love all things gay no matter what sense of the word, so will be sure to point out this charming feature whenever it appears.

The ads feature Lux soap flakes, Wearwell facing ribbon and a Tru-Matic knitting machine  — all repeat customers.  There is always a little comic for the kiddies, and we’re already at part 3 of this one, “A Tale of Two Bears.”

I will be making the leaf cushion and the “green check jumper”, shown in colour on the inside back cover.