
Welcome to Summer! Is it hot where you live? It is supposed to be 35 degrees C today here and I already feel like a delicate wilting flower. Luckily, Stitchcraft‘s July 1967 issue brings us “Colour for Holidays” “in a gay easy-going mood with simple designs that are pretty and young looking, in lively colours to mix and match as you choose.” Here we go!
Our cover photo shows two “Little Sweaters for Holidays”: a mock-cable-and-lace jumper in synthetic “Nylox” yarn and a striped-and-ribbed “shell” in lightweight “Purple Heather” wool. Stripes are big in this issue, either via typical colour bands or the use of stitch pattern elements to create vertical lines. The dress on the inside cover uses coloured stripes in a dramatic way, with bold horizontal bands of red, gold and orange, while the thick “Capstan” wool jacket uses narrow bobble and cable panels to create a textured vertical-stripe effect. Horizontal colour stripes are contrasted with plain-knit sleeves or body on the shell and cardigan twin-set. Finally, rib panels and colour accents highlight the narrow silhouette of a zipped cardigan “for the extra slim.”




The men’s cardigan “in Classic Mood” is quite plain, but the “Viennese design” saddle-shoulder sweater incorporates some of the fun design elements that we see in the women’s garments: narrow rib panels to create vertical lines and plaid stripes for a splash of colour. The colours, by the way, are “French Mustard” with charcoal grey and white in the plaid stripes. (All in all, there are more colour photos in the 1967 issues than previous ones where only the covers and possibly the centrefold were in colour, but of course many designs are still only photographed in black and white.)



There’s a cute matinee set of dress and jacket for a baby and a cardigan for little girls with a slip-stitch colour pattern on the yoke. Of course, the little girl is pictured playing with her doll indoors, whilst the boy model gets to “play it rough in a shetland cardigan” out of doors (though the photo was obviously taken in the studio…) At least he’s not wearing a shirt and tie, only a turtle-neck shirt and a warm-knit cabled cardigan — which he might well have needed to stay warm on the day of the photo shoot, since according to the daily weather reports of the UK Meteorological Office, it was probably quite cold for summer, assuming the photo was taken in June!




The homeware projects are fun, with an impressive embroidered wall panel inspired by Chinese designs and a tapestry design adaptable for either a little pincushion or a church kneeler.




Adaptabiity is a key feature of the children’s homeware designs as well: the playful kittens or picture of “Mary, Mary” making her garden grow can be stitched into a rug, stitched as a picture or a panel on a toddler’s pinafore, or, in Mary’s case, worked as a little decorative picture in filet crochet.




The Readers Pages don’t disappoint, with a simple pattern for a crocheted belt and ads for a book of handmade tie patterns, crochet “snowflake” designs, and crochet for brides. The 70s are on the horizon! The children’s comic continues the “Children of Other Lands” series, which is cute and well-meant but of course, heavily stereotyped and not the right tone for the twenty-first century. The full-page ads feature Patons Brilliante yarn and another ad for that fabulous sewing maching that folds down into its own chest of drawers.



That’s it! My July project will be the jacket from the baby set. Stay cool!











































































