“August is an issue that needs special thought and planning” writes Stitchcraft‘s “editress”, Patience Horne, in the introduction to the August issue, pointing out that it is “rather an “in-between” month for needleworkers” — often too hot to want to wear or make heavy sweaters and too late in the year for fine-knits. At the same time, reminding people that “Autumn is around the corner” can be “a little depressing” to people enjoying their late-summer holiday.
I get this! It’s one of the … hazards? “joys”? features? of living in a temperate/oceanic climate zone like the UK: August, and in fact the entire summer, can be so hot that you can’t even imagine holding wool in your hands or performing any excess movement (thus the small, easy embroidery projects in cotton thread on linen), or 10 degrees Celsius with unending rain (just ask Edinburgh, or the Bretagne), or anywhere in between.
Stitchcraft‘s answer is to offer casual, “all-year-round” knit styles that could work either on a (cold, wet…) holiday or back home in the autumn and lots of little needlepoint and embroidery projects that fit in a suitcase and can be done easily in the heat. The adult garments are thick and warm and serve as outerwear on a summer evening or Atlantic boat trip: the cardigan on the cover, “chunky” pullovers for women (one knitted, one crocheted), and a man’s pullover in “that typical man-appeal style which will make it a winner.” All are made in double knitting-weight or bulky Big Ben wool and both the knitted pullover and cover cardigan feature slip-stitch patterns which make the finished garment that much thicker and warmer. Golden or orange tones and white continue to be popular colours.
There are sleeker, finer-knit short-sleeve tops for girls in their “early teens” (the models seem to be young, slender adults, but OK) with high necklines and an interesting mitred collar on one. Smaller girls (or boys, I guess? this garment doesn’t seem to be heavily socially gendered, but the instructions only have options for buttons on the “girl’s side”) get a fine-knit cardigan with a border of “Scotties chatting to a friendly Cockerel.” Babies get the newest addition to their “Stitchcraft Layette” with a matinee coat and bootees in bramble-stitch to match last month’s dress.
The real fun is in the homewares, where there is a huge selection of projects and needlecrafts to choose from: embroidered ivy borders for tablecloths, traycloths or cushions, a tapestry footstool or “needle etching” picture of a “typical Cornish quayside”, a crocheted rug, blue rose sprigs to embroider on a cushion or a fringed lampshade, a weird crocheted and embroidered tea cosy in Turabast (which I can’t imagine would have good insulating properties), or “Fluff”, a somewhat psychotic-looking, yet endearing knitted kitten. Also, I thought the Zodiac year theme had to be finished by now but no, it’s Leo the lion’s month.
My favourite, though, is this sewing project: a head cushion that lets you recline charmingly in bed with your hair and makeup perfectly done, your satin nightie on, a book on your lap and your telephone on your ear. It’s glamorous leisure and lifestyle advertising personified, and though they say it’s an “idea for your bazaar”, I would bet the Stitchcraft readers who made this in 1961 did not make it to sell.
Apropos lifestyle advertising, the early 1960s Stitchcrafts show a rise in full-page ads for Patons and Baldwins wools. That’s obviously not surprising considering the magazine was published for the Patons wool company, but the full-page ads that “tell a story” are a new trend: the late 1950s and 1960s issues up to now had little celebrity testimonials. This one caters to grandmothers and the message is clear: Knitting is not only a rewarding pastime on its own, but earns you the love and affection of the grandchildren for whom you knit. (But only if the kid likes it, and that’s only guaranteed if you use P&B wools, of course.) The 1950s and 1960s saw a huge shift in advertising methods towards a psychologically-based system, which is a huge topic that I won’t start with here, but suffice to say there will be more of these ads, and that they are representative of changing advertising styles.
That’s it for today! I have lots of unfinished projects lying around, so my August project will be something small, definitely not the Turabast tea cosy, but very probably the blue rose sprigs on a little bag, or tablet cosy, or something.
The motto of the July 1961 issue is “Sew through the Summer” and indeed, there are a lot more sewing projects than one would normally find in Stitchcraft, summer being a time when many people do not want to hold wool in their hands or think about colder weather to come. There’s more emphasis on homewares and small, fun projects to make and use on holiday. The farm photos were taken in Hertfordshire and the boating photos in “the heart of London’s Little Venice”. Doesn’t that sound like fun? Let’s dive in!
a really pretty basketweave blouse with that V-neck-plus-collar design that we saw so much of in 1960 and the last years of the 1950s, not to mention just last month on the cover of the 
I love this cover. The yellow stripes on the hats, the yellow trim on the sweaters and the yellow sans-serif lettering all harmonise perfectly with the off-white garments in the center focus. Even the models’ hair colour looks like it was chosen to match the wooden wall. And we can see that typical 1960s hairdo coming into fashion, with more volume on the top and curled ends.
elephant! The dress is totally cute and definitely on my project list for this month, for my friend’s kid who just turned three. Those are seahorses, in case that wasn’t clear (the ones on the front panel of the dress and matching sunsuit look weird to me — I think I’ll fill in the bodies to make the shape more clear.) The sunsuit and dress are made in wool-nylon blend 
(Speaking of tiny children in goofy poses, am I the only one who finds this advertisement for next month’s Stitchcraft strangely funny? What is it about this baby that comes off looking so weird? Too much hair? The quasi-adult-looking face? The indescribable expression?)
And then there’s this incredible birds-in-a-tree number, to be worked either in wool on linen for a firescreen or in felt appliqué with wool embroidery on linen for a picture. I’m normally not so crazy about 1950s and 1960s neo-Jacobean designs, but I love this one and definitely want to make the felt appliqué version as a cushion (with a more greeny green for the tree and not quite so much brown-orange-yellow in the appliqué work.) I imagine it might be tough without a transfer, but they gave us two very clear photographs including one in full colour, so what could go wrong?
Last but not least, there’s a lovely, elegant two-piece suit in nubbly Rimple double knitting wool, featured in the most magnificent photo I have ever seen in any magazine, ever. If I remember correctly, I saw it in one of those Internet lists of “best/worst/weirdest knitting pattern photos” long before I started collecting vintage patterns. It’s definitely at the top of my list and if you haven’t seen it yet, you saw it here first!
Time for the Summer Forecast! “Editress” Patience Horne writes that it is “a lovely sunny day in March” as they go to press for the May issue. It’s freezing cold and pouring rain where I am on May 2nd, so my summer forecast feelings have been literally dampened.
“Free and easy” is this month’s motto. Summer is here and nobody really feels like handling warm wool, so the emphasis is on “travel knits” (lightweight), “casual knits” (not too complicated) and “stroller styles” (loose and oversized). There is more embroidery and needlework than knitwear, and some easy sewing projects. Shall we relax and take a look?
I have to take a moment here to quote one of my favourite Roald Dahl stories, “The Boy Who Talked With Animals.” It’s about a little boy who saves a giant tortoise from the soup kettle, and Dahl’s description of the tourists waiting on the beach for the caught tortoise to be hauled in has, for some reason, stayed with me through the years:
You can also embroider a tablecloth, make tea-towels in huckaback, or attempt this fabulous tea cosy and/or evening bag in faux eighteenth-century tapestry. I so, so want to make this evening bag! I would love it and use it all the time. But I am too overwhelmed by the idea of trying to make a chart based solely on the photos — the design is fairly intricate — and having never before attempted tapestry work, I fear it would just be too much for a rank beginner. I will definitely file it away for future days when I know how to approach it better.
June, the month of leisure! Or at least, leisure knits — “Fashions for Sun and Sea.” Stitchcraft’s “editress”, Patience Horne, reminds us that it’s important to have something to knit or sew while on holiday, as “it helps us to relax”, and points out that “A lot of knitting and embroidery is done in the deck-chair by busy housewives who never get time at home, and find it difficult to ease off suddenly.”
1950s and 1960s… meaning the housewife/mother of the family had to shop, cook and keep the tent or living space tidy just as she did at home, but in worse conditions (rain, mud, no proper grocery stores, camp stove, having to fetch water for cooking and washing up). Doesn’t sound much like leisure time to me! Of course, if you were rich enough to stay in a nice hotel and eat out for meals you might well have some time for handcrafts, but that wasn’t a possibility for all families, and Stitchcraft‘s target audience was more working-to-middle-class.
The Stitchcraft Sixties 
