“August is an issue that needs special thought and planning” writes Stitchcraft‘s “editress”, Patience Horne, in the introduction to the August issue, pointing out that it is “rather an “in-between” month for needleworkers” — often too hot to want to wear or make heavy sweaters and too late in the year for fine-knits. At the same time, reminding people that “Autumn is around the corner” can be “a little depressing” to people enjoying their late-summer holiday.
I get this! It’s one of the … hazards? “joys”? features? of living in a temperate/oceanic climate zone like the UK: August, and in fact the entire summer, can be so hot that you can’t even imagine holding wool in your hands or performing any excess movement (thus the small, easy embroidery projects in cotton thread on linen), or 10 degrees Celsius with unending rain (just ask Edinburgh, or the Bretagne), or anywhere in between.
Stitchcraft‘s answer is to offer casual, “all-year-round” knit styles that could work either on a (cold, wet…) holiday or back home in the autumn and lots of little needlepoint and embroidery projects that fit in a suitcase and can be done easily in the heat. The adult garments are thick and warm and serve as outerwear on a summer evening or Atlantic boat trip: the cardigan on the cover, “chunky” pullovers for women (one knitted, one crocheted), and a man’s pullover in “that typical man-appeal style which will make it a winner.” All are made in double knitting-weight or bulky Big Ben wool and both the knitted pullover and cover cardigan feature slip-stitch patterns which make the finished garment that much thicker and warmer. Golden or orange tones and white continue to be popular colours.
There are sleeker, finer-knit short-sleeve tops for girls in their “early teens” (the models seem to be young, slender adults, but OK) with high necklines and an interesting mitred collar on one. Smaller girls (or boys, I guess? this garment doesn’t seem to be heavily socially gendered, but the instructions only have options for buttons on the “girl’s side”) get a fine-knit cardigan with a border of “Scotties chatting to a friendly Cockerel.” Babies get the newest addition to their “Stitchcraft Layette” with a matinee coat and bootees in bramble-stitch to match last month’s dress.
The real fun is in the homewares, where there is a huge selection of projects and needlecrafts to choose from: embroidered ivy borders for tablecloths, traycloths or cushions, a tapestry footstool or “needle etching” picture of a “typical Cornish quayside”, a crocheted rug, blue rose sprigs to embroider on a cushion or a fringed lampshade, a weird crocheted and embroidered tea cosy in Turabast (which I can’t imagine would have good insulating properties), or “Fluff”, a somewhat psychotic-looking, yet endearing knitted kitten. Also, I thought the Zodiac year theme had to be finished by now but no, it’s Leo the lion’s month.
My favourite, though, is this sewing project: a head cushion that lets you recline charmingly in bed with your hair and makeup perfectly done, your satin nightie on, a book on your lap and your telephone on your ear. It’s glamorous leisure and lifestyle advertising personified, and though they say it’s an “idea for your bazaar”, I would bet the Stitchcraft readers who made this in 1961 did not make it to sell.
Apropos lifestyle advertising, the early 1960s Stitchcrafts show a rise in full-page ads for Patons and Baldwins wools. That’s obviously not surprising considering the magazine was published for the Patons wool company, but the full-page ads that “tell a story” are a new trend: the late 1950s and 1960s issues up to now had little celebrity testimonials. This one caters to grandmothers and the message is clear: Knitting is not only a rewarding pastime on its own, but earns you the love and affection of the grandchildren for whom you knit. (But only if the kid likes it, and that’s only guaranteed if you use P&B wools, of course.) The 1950s and 1960s saw a huge shift in advertising methods towards a psychologically-based system, which is a huge topic that I won’t start with here, but suffice to say there will be more of these ads, and that they are representative of changing advertising styles.
That’s it for today! I have lots of unfinished projects lying around, so my August project will be something small, definitely not the Turabast tea cosy, but very probably the blue rose sprigs on a little bag, or tablet cosy, or something.
In 1961, Stitchcraft had a nice running feature they called “Stitchcraft Layette”: a set of matching baby clothes and accessories with a pattern in each issue for a few months running. The first was a light, warm dress in 
I made the project in 
I was happy with the result and it reminded me of another pattern I had seen somewhere… in another Stitchcraft... oh right, it was this “Sunday Best” from April 1960! Bramble and stockinette stitch: always a good choice for baby stuff.
The motto of the July 1961 issue is “Sew through the Summer” and indeed, there are a lot more sewing projects than one would normally find in Stitchcraft, summer being a time when many people do not want to hold wool in their hands or think about colder weather to come. There’s more emphasis on homewares and small, fun projects to make and use on holiday. The farm photos were taken in Hertfordshire and the boating photos in “the heart of London’s Little Venice”. Doesn’t that sound like fun? Let’s dive in!
a really pretty basketweave blouse with that V-neck-plus-collar design that we saw so much of in 1960 and the last years of the 1950s, not to mention just last month on the cover of the 
After January’s time- and labor-intensive pullover for me, I wanted to make something quick and easy in February. And there’s always a friend, colleague, or relative having a baby, so I made this simple ” Tiny Cardigan” from the cardigan and slipper set.
The cardigan has a basic bottom-up raglan construction with the twisted ribbing featured in January’s 
Happy New Year 2019! Or 1961, if you prefer. January 1961’s issue “starts with a swing” with “lots of colour” and “tip-top designs” like the gorgeous Greenlandic-style sweater on the cover.
My December project was a warm winter dress for a baby, part of the “Baby’s Special Outfit” of dress, bootees and mittens that continued the baby set started in the November 1960 issue.
I used a lovely 100% wool that was hand-dyed by a fellow knitter in my local knitting group. She uses natural dyes from plants in her garden, or the bits of food items that are normally not eaten: walnut shells, onion skins, and so on. This green-melange wool was dyed with red onion skins! She did explain to me how that worked, but please don’t ask me, because I forgot the answer already. Anyway, it’s very nice. I was worried that it might be too scratchy for sensitive baby skin, but wash-blocking it and rinsing with hair conditioner softened it up quite a bit.
This year (1960 or 2018, take your pick) draws to a close with Stitchcraft’s “Christmas Issue”, which, as you may expect, is full of holiday-themed novelties to decorate and give.
Adult women, having hopefully embraced the “new length” (long) and “new sleeve style” (3/4 or 7/8) from last issue, can get ready for Paris’ “new necklines” — a high turn-down-and-rib combination or a buttoned-up turtle (polo) neck. No turn-down collars this time — are they on the way out? There’s a new yarn to go with them, Cameo Crepe, which is smooth and less “hairy” than other wools, for good stitch definition.
My first project for May was a “matinee coat” for a 6-month old baby. The baby I knit it for hadn’t been born yet, but I always like to make a six-month size for a newborn. Of course it will be too big at first, but eventually the coat will fit.
I actually did just that, because the written pattern was very difficult to follow on the first few rows after the underarm divide. The raglan increases at the top are done with eyelets and make-1 increases on a each side of a bit of moss stitch, and after the underarm divide, the same type of increase is done on the fronts and back to make a flared skirt. That all makes perfect sense, but the way the pattern was written made it difficult to find the placement of the increases if making the fronts and back all in one. So I just went ahead and followed the pattern exactly. Except for the sleeves, which are supposed to be long, but I ran out of yarn.
If you are looking at the first picture and wondering what went wrong, let me assure you that it was NOT a tangled mess! As long as the sleeve stitches were on holders, there was no way to make the thing sit down flat for a photo. Kind of the same problem with the baby, if you think about it… Here’s a picture during blocking (at left) and here’s a picture of the finished garment. I am very happy with it!
Is it already May? Nothing makes time fly like writing monthly blog posts! May 1960 is a “Roundabout of Holiday Knitting” (complete with a little circus-fair logo that fills up any little dead space in the page formatting, how cute) where in “today’s story”, “no one thinks of going away without 2 or 3 brand-new woollies packed away in their luggage.” So let’s get started…
I am quite sure no small child wants to swim in hand-knitted wool trunks with a belt these days, but I imagine the sun-suit on the opposite page would be fun and practical for beach wear if made in cotton. The baby and older girls of the family get pretty cardigans or a tunic “to wear with her jeans.” I’m glad to see activewear for girls, since generally one is assumed to make pretty, decorative stuff for girls and strong, “manly” stuff for boys — sexism that is not surprising in 1960, but which always depresses me to see in today’s knitwear patterns for children.
The Stitchcraft Sixties 
