April 1967: Overview

“Spring into Summer” with the April 1967 issue of Stitchcraft — one of my favourites. According to “editress” Patience Horne, the latest fashion trends include longer-bodied “skinny” sweaters (i.e. slightly less bulky than the previous oversized look), “still figure-fitting” (they aren’t, though) and “belts with everything” (none of the models in the photos are wearing belts.) Make what you will of that. “Fashion is very dashing — still young and gay in ideas — but slanted to a feminine look — pretty and flattering.” In other words, whatever you want it to be! Colours are definitely bright and fun, with interesting textured stitch patterns and colourwork.

Our cover design picks up the trend for the retro-1930s look which will really take off around 1970 (could Stitchcraft actually be fashion-forward?) in bright, 1967 shades of pink and purple. The brilliantly orange pullover on the inside cover has an intriguing “pineapple” pattern. The summer “shells” (sleeveless tops) strike a nice balance between bold colour and crochet-lace patterning and more subtle, neutral bouclet. Love how they’re listening to shells in the photos! (Though sadly, the crochet model looks like she’s getting bad news.) Rounding out the adult women’s fashions is an understated and elegant fine-knit crepe blouse for larger sizes.

This issue has some great designs for school-aged children, starting with this “outdoor cardigan for rough-and-tumble wear” for a girl. Who is wearing leggings! That cover her legs and which she can actually move around in without flashing the neighbourhood! Finally! The model looks like she’s about to have a great time, too. Our more feminine model sports a pretty panelled pullover that looks like a buttoned-up cardigan. It’s just as practical as the more rustic design, but with elegant details. Her little sister gets a tunic top with a striped yoke and cuffs.

Oversized garments in neutral colours and vertical cablework patterns are still on trend for men’s fashions, represented here with a V-neck pullover in cable-and-rib pattern and a “country cardigan” in undyed “Capstan” wool with a crunchy Aran pattern on the fronts only.

It wouldn’t be Stitchcraft without “Bazaar items”, and the ones in this issue are actually really cool. There’s a knitted nightcase that looks like a fluffy duck thanks to a loop-stitch pattern that is then brushed with a teasle brush to felt and fluff it up. The knitted doily is quite intricate and the “Dutch girl” tea cosy (holding a cluster of felted tulips!) is amazing.

The regular homewares are also more creative than usual. Check out this embroidered “tropical fish” wall panel! (In non-tropical 1967 colours of brown, rust, and burnt orange.) I love it. The fantasy-animal theme continues with a tablecloth and/or table mats and/or cushion in Assisi design. The Victorian stool or cushion ribbon design is quite normal in comparison.

The back pages have the usual ads another nice one from the Scotch Wool shop, but not as dramatic as in the previous issues. in the “Children of other Lands” serial comic, Fifi the French girl takes a baguette home under her arm, only to have it eaten by birds on the way home. I told you this wasn’t the best comic of the Stitchcraft collection… Then there’s a nice extra pattern for a crocheted collar and cuffs in “bell” pattern to perk up your plain dresses.

I’ll be making two larger projects from this issue — the cover dress and the check-patterned “shell”. Neither of them will get done in April, but I’ll post something and update it with progress. Happy Spring!

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