July 1964: Overview

Are you in a “Summer Mood”? I certainly am and so is Stitchcraft. Knowing that knitters are less inclined to hold warm wool in their hands in hot weather, this issue, like most summer issues, is a bit less exciting than the ones from the rest of the year. Still, there are some nice designs.

Sky blue, white and peachy-orange are the trending colours, with the blue-white combination chosen for this pretty ribbed cardigan on the front cover. The ribs are broken up by little bobbles for a sort of trellis effect. Interesting variations on rib and trellis patterns can be found in the men’s waistcoat in slip-stitch rib and the wild and wavy partner-look pullovers on the back cover. At first glance, they might seem to be made in stranded technique, but if you look closely at the photo, you can see the dropped and slipped stitches that are “pulled up” in a later row. The long stitch is achieved by purling three times into a stitch on one row, then dropping the two “extra” stitches off the needle on the next row. It’s then slipped on multiple rows until it gets re-integrated in the pattern. Alternating this between the two colours makes a pattern that resembles Bargello tapestry (also popular at the time, though not well represented in Stitchcraft) and is less difficult than it looks.

A short-sleeved, yet DK-weight top in orange and white continues the colour trend and for a monochrome look, there’s a thick white cardigan in larger sizes and nubbly Rimple Double Knitting wool. The stitch pattern is also a rib variant, a mesh with lace eyelets. (Isn’t that photo fantastic, by the way? It’s so incredibly 1960s and I feel like it could be used as an advertising photo to sell absolutely anything from the time.) The final adult garment is a lightweight sleeveless top with a flowery neck border.

Children and babies get some fun play clothes for warm and cool summer days. The blue, white and “shrimp” pink/orange sleeveless top and trunks for a toddler make good use of July 1964’s trend colours, as do the blue and “sand beige” pullovers for larger children. Very clever to use sand beige instead of white for play clothes at the beach! Meanwhile, the “Bandbox Look for Baby” begins with a pretty matinee coat in this issue, to be continued with a matching vest and pilch in August, a “charming dress and bootees” in September, a cross-over jacket in October and a hooded cape in the November issue.

Speaking of children… Remember that playshirt from last month’s issue with the ladybird on it? Someone at Stitchcraft apparently forgot to mention that it was a trademarked logo! “No doubt” readers knew that it was used by permission, but just in case, they made a full-page announcement telling us about it.

Moving on to homewares, here are plenty of embroidery and houseware designs, though none so spectacular. You can make a rug and toilet(ry) bag for the bathroom, or a wall hanging or some small practical items (spectacle case, pincushion) in tapestry:

Or the usual cushion and chairset, some easy garden cushions, or tablecloth and tea cosy in embroidery.

There’s also fun “cocktail set” of place mats and “pinny” apron for holiday entertaining at home, decorated with an embroidered cockerel. The cockerel looks a lot like the Portuguese mascot that can be found on all sorts of souvenirs from the country, and I don’t think that’s an accident: the 1960s saw the first big boom in tourism from the UK to Portugal and it has remained an extremely popular holiday destination up to the present day. If our 1964 housewife couldn’t afford a holiday in Portugal this year and buy herself an embroidered serving set there, she could at least make one for herself at home. (The bottle-stopper is my own, from Portugal and vintage, probably from the 1960s).

There are a couple of crocheted doily-type projects in the back pages as well as two reprints of popular little patterns (bedsocks and a toy penguin) from the 1950s –this was a special “by request” feature in many of the mid- and later 1960s issues. And that about wraps it up for this issue! It seemed to not have as many projects as other issues, but after going through them all, it’s actually quite full of ideas. My project will be the sleeveless top with the square neckline. Happy Summer!